Tata Digital has officially introduced its highly anticipated super-app, Tata Neu, marking a significant milestone for the group. Described as a consumer-centric, future-ready integrated experience, the super-app seamlessly combines product commerce, service commerce, and financial services. Spanning a diverse array of categories such as fashion, finance, gadgets, groceries, hotels, health, technology, and travel, Tata Neu leverages the collective strength of various consumer brands within the Tata Group to provide an unparalleled consumer journey. Acting as a comprehensive one-stop destination, the super-app also encompasses a suite of financial services, including UPI, bill payments, loans, and insurance.
Tata Neu enhances consumer value through its simplified yet potent rewards program, NeuPass. Members earn 5% NeuCoins or more with every purchase, whether it be shopping, dining, or travel through Tata Neu. Each NeuCoin holds a value of ₹1, providing consumers with limitless flexibility to earn and spend NeuCoins across all categories. NeuPass members can enjoy a range of benefits, including free deliveries, exclusive offers, a built-in credit line, early access to product launches, and brand-specific privileges.
N Chandrasekaran, Chairman of Tata Sons, emphasized the Tata Group’s commitment to digitally transforming businesses and creating a unified platform that offers an omnichannel experience for consumers. With Tata Neu, the focus is on simplifying the lives of Indian consumers by providing them with a powerful and seamless experience centered around choice and loyalty.
Pratik Pal, CEO of Tata Digital, highlighted the launch of Tata Neu with a substantial consumer base of 120 million users, 2,500 offline stores, and an app footprint of 80 million across digital assets. Boasting over a dozen category-leading consumer brands, the goal is to establish Tata Neu as a highly distinctive consumer platform.
Mukesh Bansal, President of Tata Digital, underscored the massive growth expected in the Indian digital ecosystem over the next decade, driven by evolving consumption patterns and behaviors. Tata Digital aims to actively participate in and shape this transition by pioneering new business models and delivering unique solutions to the market.