Chingari launches GARI Mining Program to empower its users

Chingari launches GARI Mining Program to empower its users

Chingari has introduced the GARI Mining program, aiming to empower its four crore monthly average users (MAU). Through the Create-2-Earn, Watch-2-Earn, and Engage-2-Earn initiative, both creators and users have the opportunity to earn GARI, a Social Token, by engaging in various in-app activities such as video creation, liking, and sharing. Notably, Chingari has become the…

FanCode bags exclusive broadcast rights for India’s tour of West Indies

FanCode bags exclusive broadcast rights for India’s tour of West Indies

Cricket West Indies (CWI) and the Board of Control for Cricket in India (BCCI) have jointly announced India’s upcoming tour of the West Indies, featuring three ODIs and five T20Is scheduled between July 22 and August 07. Trinidad and Tobago and St Kitts & Nevis will host the ODI series and three T20Is, while the…

How TATA Neu successfully leveraged TATA IPL 2022 on TV for its launch

How TATA Neu successfully leveraged TATA IPL 2022 on TV for its launch

Every year, a wide array of brands, ranging from established names to newly emerging unicorns across various consumer categories, seize the opportunity presented by the televised broadcast of the Indian Premier League (IPL) to launch new products, create awareness about existing offerings, and foster a robust connection with both current and potential customers. Capitalizing on…

Tata launches its app Tata Neu

Tata launches its app Tata Neu

Tata Digital has officially introduced its highly anticipated super-app, Tata Neu, marking a significant milestone for the group. Described as a consumer-centric, future-ready integrated experience, the super-app seamlessly combines product commerce, service commerce, and financial services. Spanning a diverse array of categories such as fashion, finance, gadgets, groceries, hotels, health, technology, and travel, Tata Neu…